The UX Lens Check is a free seven-day email series. Six real project scenarios, one instinctive choice each time. By the end, you'll have a clearer picture of how you naturally approach UX work, and where that might be shaping your career without you realising it.
Seven emails over seven days, one short scenario each. Your lens profile at the end.
Most UX professionals are stronger in some areas than others, that's not a flaw - it's how specialisation works. But there's a difference between knowing your strengths and understanding the cognitive orientation behind them.
The Three Lenses of UX framework maps UX practice across three orientations: Business, Science and Creativity. Most practitioners lean toward one, whether they know it or not. The Lens Check is designed to surface which one drives you, through how you instinctively respond under pressure, not how you describe yourself on a CV.
Each email puts you inside a single UX project, a returns experience redesign for an eCommerce brand. You'll move through it from initial brief to post-launch reflection, making one instinctive choice at each stage.
The scenarios are designed to be genuinely hard to second-guess. There's no obviously impressive option, each choice is a valid response for a particular kind of practitioner. That's the point, you're not being tested, you're being observed.
At the end of the series, you'll get your lens distribution, three numbers that show where your instincts naturally go, along with an interpretation of what different patterns tend to mean, and a set of questions worth taking into your next one-to-one or career conversation.
One email a day, around five minutes each. All for free.
If you work in UX and are uncertain where to focus your development next or you're confident in what you do, but less certain about how to describe the way you think, then this is for you.
You don't need to already feel like something is missing. Plenty of people who go through this feel settled in their work. What they get from it is clarity, not a revelation. A more honest starting point for thinking about where they are and where they want to go.
I'm Oliver West, a UX and CX leader with over 25 years in the industry, currently Regional Head of CX at VML in Dubai. I built the Three Lenses of UX framework because after years of hiring designers, reviewing CVs, and watching how practitioners grow, one thing kept showing up: most people can tell you what they do. Very few can honestly describe how they think.
Seven emails over seven days, one short scenario each. Your lens profile at the end.