Ready to transform how your business interacts with customers? My free playbook gives you access to 25 years of hands-on experience, condensed into practical, easy-to-apply strategies. Whether you're aiming to streamline operations, boost sales, or improve customer satisfaction, these expert strategies will help you master customer journey mapping and turn it into a driver of business growth. And the best part - It’s completely free!
Mapping Technique
Whether you're new or experienced, sharpen your approach to customer journey mapping. This guide covers essential techniques and advanced methods, ensuring you're fully equipped to map out detailed, effective customer journeys.
Customer Experience
Learn how to create journey maps that actively enhance customer engagement. By understanding and optimising key touchpoints, you can build stronger connections that lead to higher customer loyalty and repeat business.
Business Growth
Go beyond the basics by identifying hidden pain points and growth opportunities within your customer journey. Leverage behavioural science to turn your findings into actionable strategies that drive both business growth and customer satisfaction.
Mapping Fundamentals
Mapping Process
Components of a Map
Moments That Matter
Gathering Customer Knowledge
A Step-by-Step Guide to Mapping
Tools for Mapping
Elevating Your Mapping Strategy
Behavioural Science Meets Journey Mapping
The Conclusion
I’ve had the privilege of receiving invaluable advice and guidance throughout my career, much of it freely shared by mentors and peers who wanted to see me succeed. Now, I’m on a mission to pay it forward. This playbook on mapping customers’ journeys is my way of sharing what I’ve learned about understanding customers and driving business growth.