Discover the power of true insights in customer journey mapping. Learn how to uncover and leverage pivotal moments to drive growth and innovation.

Just as a life-changing event might alter your year, certain moments within a customer journey have the power to influence the overall relationship a customer has with your brand.

When it comes to customer journey mapping, selecting the right platform can be daunting. Let’s break down the decision-making process I go through to help you navigate the sea of options.

Whether you’re a beginner looking to get a grip on the basics or simply brushing up on your knowledge, this glossary is designed to help you understand the key terms used by professionals in the field.

Through all my projects I've had many successes but also made mistakes along the way. In this article, I will share some tips and tricks so you can get straight to it.